WeAreTheCity has contributed to Media Planet’s Women in science, technology, engineering and maths (STEM) campaign for a second year.

WeAreTheCity wrote an article detailing why the technology industry needs to work together to solve the IT skills gap and the dangers of working fragmentally.STEMcampaign

Within the article it notes that research from McKinsey companies that are top for gender diversity are 15 per cent more likely to have financial returns above their respective national industry medians and that companies that have at least one female on the board reduce the chance of bankruptcy by 20 per cent. However, the piece questions that if we understand the strengths of diversity and the benefits that come from a mixture of ideas and experiences, why are we not collaborating and joining forces more as an industry?

In addition the campaign includes a column from Susie Wolff who talks about how she became a successful racing car driver in a male-dominated industry.

Also featured is Ben Howlett MP, Member of the Women & Equalities Select Committee, who highlights why encouraging more women into STEM careers is a no-brainer. Howelett said that in 2016 we shouldn’t need to be having these discussions.

Dr Terri Simpkin utilises the STEM campaign to draw attention to the subject of imposter syndrome. She is researching the Impostor Phenomenon in STEM occupations — where capable women experience feelings of inadequacy, despite obvious suitability for their role.

Media Planet’s Women in STEM campaign will feature in the Sunday Times this weekend.