healthtech imageBy Elizabeth Swanton, COO at Qured

Working in tech certainly isn’t for the faint of heart; it can be fast-paced, ever-evolving and those entering the field have to balance being scrappy and nimble with being strategic and measured in their approach to work.

And this is never truer than in healthtech. With growth spearheaded by the pandemic, even three years on the industry remains buoyant and lucrative. Whilst the tech industry as a whole has a reputation for being both glamorous and, at times a little chaotic, here’s what it’s really like working in healthtech.

It’s exciting and innovative

Firstly, it’s an exciting space. Healthcare is all about serving people and their health and wellbeing needs, and tech is about innovation and challenging the status quo; changing something for the better. Healthtech is a wonderful fusion of the two, and there are few major industries that are really tackling the hard, hairy, difficult problems of the world like the healthtech industry does.

I have absolutely loved working in healthcare over the course of my career and specifically in healthtech because of the challenging yet fulfilling work you get to do everyday. I love using tech to solve hard problems and this is a space I get to do that in. You have the opportunity to genuinely make a difference to people’s lives.

You get to work with people who genuinely care

One of the best parts of working in healthtech is the people you get to work with. Not only are they incredibly bright, they deeply care about what they’re doing and that makes it a joy to work with them. We spend a large portion of our time at work. So getting to spend it with people you can learn from and collaborate with, working towards a shared, meaningful goal, is incredibly fulfilling. It also makes the tough times worthwhile!

It isn’t without its challenges

One of the key challenges in the healthcare industry is that it’s incredibly complex. There are so many stakeholders that healthtech companies must work collaboratively alongside in order to move forward in the industry. They include the government and the NHS, as well as the private health sector, employers, wider health care providers and insurers. At times it can be hard to navigate the various goals, processes, regulations and needs which each of these stakeholders comes with.

But anyone who works in healthcare knows that you have to keep your priority front of mind, and that’s the individual users on the other end of health care services. Our job is to ensure the best outcomes for them.

You have to get comfortable doing more with less

The health sector comes with incredible cost pressures – you need to fundamentally figure out how to do more with less.

People are living longer, but often in poor health. Health care systems are buckling under the pressure of this added strain, whilst also contending with reduced budgets and increased costs. So the role that tech can play in helping to reduce costs, increase access and efficiency, and improve outcomes is vital.

All this makes for an acute sense of urgency: we need to do more, and we need to do it now. Being successful in this sector is about coming up with resourceful and innovative solutions to some of the world’s most pressing issues – and fast. This is where I thrive.


Elizabeth SwantonAbout the author

Elizabeth (Lyz) Swanton is the COO of Qured, a healthtech company helping employers offer on-demand preventative health screening to staff; testing everything from heart health and diabetes to testicular cancer.

Prior to joining Qured, Lyz previously worked in public health on projects aimed at treating and preventing HIV in the Kingdom of Eswatini. It was this experience that first opened her eyes to the power of preventative health treatment to improve patient care and outcomes. She also co-founded Feedr, which she sold at pre-series A. Lyz is also closely involved in the wider startup landscape and interested in the use of tech for good. She’s passionate about companies working to transform the health, nutrition and food industries to improve people’s lives.