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By Christina Kosmowski, CEO, LogicMonitor

Technology dominates the business landscape. It’s become deeply embedded into organisations across every sector and is responsible for the success of many of the world’s most esteemed enterprises.

However, behind the curtain, technology is in a state of flux. Every day IT engineers and software developers are working tirelessly to keep pace with the rate of digital transformation. Even prior to the pandemic, staying ahead of the ever-changing digital landscape was a challenge that needed to be front of mind for all businesses, and has only since accelerated.

COVID-19 and the tech landscape 

COVID put a number of industries under immense strain, and the nearly overnight shift to remote working forced IT into the spotlight to solve a number of problems. This dramatically accelerated the adoption of digital transformation initiatives, and tech innovation somehow managed to flourish. In fact, exciting new technologies were rapidly developed across industries.

Alongside a surge in innovation, however, comes new technical challenges that organisations must address in order to maximise the potential of new technology. While it’s great news that tech can help solve some of the issues organisations face, the additional hardware and systems can also bloat the tech stack and contribute to an increasingly muddied picture.

With this in mind, it’s now more important than ever that organisations make thoughtful choices when it comes to their technology strategy, starting with a broader business understanding that goes beyond IT teams.

Why should the C-suite care?

Despite the pandemic creating an urgent need for companies to go digital, whether it be to offer online services or allow employees to work remotely, the C-suite still often treats tech as an afterthought. As a result, many organisations struggle to keep up with the rapid pace of digital transformation needed to stay ahead of the curve.

To better understand the benefits of aligning business and IT, the C-suite must start by putting the customer at the heart of everything their organisation does. Fully understanding how customers are using your product or service, and continuing to build and innovate with them at the centre, will allow you to offer a product that solves their true pain points and works exactly as customers need it to. This deep understanding of customer needs must also be extended to your IT team. The closer that IT is to the customer, the better they can understand what customers value and what technology’s role should be in delivering that value. Building this level of integration starts with CEOs making sure that tech leaders are part of the inner circle. Additionally, developers need to be embedded into product and sales teams to co-create the things that customers want.

What solutions should the C-suite implement?

While modern enterprises and IT teams are under an immense amount of pressure to deliver productivity gains and ensure the business operates seamlessly, many business leaders are unaware of the barriers IT faces. One of IT’s biggest barriers is the siloing of teams and subsequently their data. Siloed data within an organisation makes it extremely difficult to safely, efficiently and effectively deliver it to those who need it, but the C-suite can help tackle this obstacle.

Investing in solutions such as observability and monitoring software can not only help organise and interpret data, it can streamline your tech stack and predict and resolve problems before they even arise. With the ongoing tech skills gap in the UK, this also frees up your staff so you can invest in up-skilling and ongoing training, ensuring they’re equipped to deal with the ever-changing tech landscape.

For technology to be maximised within an organisation, business leaders need to truly understand its value and the role it plays. For those who aren’t able to do this, they’ll unlikely reap the rewards that come with it. Ultimately, making the right decisions when it comes to tech strategy could make all the difference when it comes to organisational success.

Christina KosmowskiAbout the author

Christina Kosmowski is currently CEO at LogicMonitor, the cloud-based infrastructure monitoring and observability platform provider. Prior to her roles at LogicMonitor, Christina established her career creating customer success at hyper-growth companies Salesforce and Slack. She spent 15 years at Salesforce, helping it grow from $20 million to almost $10 billion in revenue, and subsequently spent four years at Slack, scaling from $90 million to approximately $1 billion in revenue.