Shot of confident business woman looking and speaking through the webcam while making a video conference from the office

While women in tech have come a long way, there are still many challenges ahead, especially in the male-dominated OTT streaming solution tech industry.

Ultimately, for women, it’s not about getting in the door. It’s about making your voice heard. After all, data shows that 78% of women in tech feel they have to work harder than their male coworkers to prove their worth.

To women in tech, it’s time to move forward with confidence, even when it may seem challenging to do so. The numbers show you’re needed. And to tech companies worldwide, it’s time to start investing in women.

More women = more success

Promotions for wo,men happen at a slower rate than for their male counterparts. A mere 86 women are promoted to manager for every 100 men at the same level, according to McKinsey’s Women in the Workplace 2021 report, coauthored with LeanIn.Org.

Those numbers are even more skewed for technical roles, with only 52 women promoted to manager roles for every 100 men.

But McKinsey research has also shown that a strong relationship exists between diversity on leadership teams and the likelihood of financial outperformance for companies. More specifically, the most gender-diverse companies are 48 percent more likely to outperform the least gender-diverse companies.

Failing to promote and retain women in tech roles can have lasting consequences on a company’s financial and cultural livelihood. Companies where women are well represented at the top earn up to 50% higher profits and share performance.

Companies are starting to realize this. 

Today, more and more tech companies incorporate  systematic approaches to advancing women in technical roles. Companies are now creating a more inclusive, diverse and better-performing workforce.

To develop this new environment, tech companies now understand they must provide women with more opportunities to advance. This includes:

  • Designing processes that seek to eliminate bias in promotions
  • Providing equal access to skill-building tools and opportunities
  • Providing mentors and advocates who know how to support women with empathy, encouragement and goal-oriented advice

How companies can provide a foundation for women to grow and succeed

Tech companies need to show initiative and create a workplace where women have a solid foundation to thrive and succeed. To do this, workplace leaders need to create opportunities to help female employees mature in their roles and prepare them for their future within the company.

Companies can provide an enhanced, structured path to early promotions by installing manager training programs and making their expectations clear as to when promotions should be expected. This allows women to ask questions regarding their performance and/or if they’re meeting those expectations. It’s also imperative for companies to encourage women to call out any biases they see along the way. An open line of communication and transparency is key.

Additionally, learning opportunities focusing on prioritizing career development and how to improve in promotional interviews can be pivotal to women’s success  in the workplace.

Women should also connect  with seasoned managers and sponsors. Experienced colleagues can help in the development and grow female workers just starting out in the tech field. Companies should take the time to ensure women are in contact with those with more experience. This will only help in accelerating their performance and growth within the company.

Make your voice heard

Women are just as instrumental in the success of a company as their male counterparts. Your voice is equally as impactful — it deserves to be heard. Here’s how to get it done:

  • Remember you are capable as anyone else to do the job. This type of thinking will help you build your own voice and ultimately role within a company.
  • Do not sit on the outskirts of a meeting. You deserve to be there. Place yourself at the head of the table so to speak. Be confident.
  • Do not be overly apologetic. Just because you have an idea that goes against the grain or is new does not call for an apology. Your views and opinions are just as important as your counterparts.
  • Do not let failure hold you back. Everyone fails from time to time. Women are no more prone to failing than men.  Move on, learn from it and grow.
  • Be your own advocate and have the courage to speak up even when you feel self-conscious. You must push yourself out of your comfort zone.

Looking ahead

For too long, companies have failed when it comes to providing women equal opportunities in the workplace. While great strides have been made, there’s still work to be done.

Companies can take a monumental step toward a more equitable work environment by listening to the voices of the women they employ. Now, the evidence cannot be ignored — they will need women as the industry continues to become more and more prominent.

Shraddha PednekarAbout the author

Shraddha Pednekar is Vice President of Project Management at ViewLift. With over 15 years of experience in the technology industry, Shraddha has led teams at several major companies like SnagFilms and Avis Budget Group. An expert in the industry, she has worked with some of ViewLift’s biggest customers to provide only the best experiences. Shraddha holds a Bachelor of Engineering from the University of Mumbai.