Yasmin Desai

After starting a small company at university, I decided to pursue a career in start-ups upon graduation. I have now worked 6+ years in start-ups.

Initially, my background is in operations and I have since specialized in Product- giving me the perfect mix of commercial understanding mixed with solving core problems for users. My experiences are in marketplaces, B2B and B2C having worked on onboarding and conversion funnels for both web and mobile.

I enjoy the challenge of scaling a company and I’ve always been an employee that not only works towards growing team/product KPI’s but also gets involved in the scaling challenges (hiring, market positioning, and culture).

In my spare time, I mentor young females and guest lecture on topics around entrepreneurship and innovation. I am extremely passionate about entrepreneurship as a skill and have been nominated and awarded for several industry awards (Women in tech / Women in software 2020).